Oxford City Council Approves Redevelopment Plans for 38-40 George Street for New Wilde Aparthotel and Community Space

Marick Real Estate is thrilled to announce that Oxford City Council has approved plans to redevelop 38-40 George Street into a stunning 145-room aparthotel operated by Staycity Group under their lifestyle Wilde brand. This major development will not only enhance the city’s hospitality offerings but also bring vital community benefits, making it a landmark project for the Gloucester Green area. 

In addition to the aparthotel, the development will include a 400m² community space, developed in partnership with Makespace Oxford. This versatile space will serve as a hub for a wide variety of community activities, further enriching the local area and providing a welcoming environment for residents and visitors alike. 

The project, designed with sustainability at its core, will be awarded a BREEAM “Excellent” rating. It will contribute to Oxford's green agenda by achieving a 60% Biodiversity Net Gain, enrolling into the City’s “Safe Places” scheme, and reducing carbon emissions by over 40%. This scheme promises to set a new standard for environmentally responsible development in Oxford. 

Councillor Ed Turner, Cabinet Member for Finance and Asset Management, commented: “This is an exciting milestone for the project and I look forward to seeing more detailed plans emerge as the team moves forward. This regeneration will revitalise the area, provide much-needed accommodation relieving pressure on family homes, and create a dedicated community space. It will also support local jobs, with workers being paid at least the Oxford Living Wage. We look forward to seeing it take shape."  

Andrew Heselton, of Marick Real Estate, expressed his enthusiasm for the project: “We are pleased to achieve this important milestone and look forward to developing the design, securing third-party agreements, and procuring our construction partner for this scheme prior to commencing the works in early 2026.” 

The regeneration of 38-40 George Street promises to be a significant step forward in enhancing Oxford’s urban landscape, supporting its local economy, and improving the overall quality of life for residents. Staycity's Wilde aparthotel will offer a unique, premium experience, while the new community space will become a valuable asset for people of all ages. 

Construction is set to begin in early 2026, marking the start of an exciting new chapter for the city’s vibrant Gloucester Green area. 

For any further information please visit the project website: www.george-street.co.uk